Resume

Robert P. Burke
15 W. 82nd Street
Apt. 4B
New York, NY 10024
Phone: 646-209-5418
Email: Rbrke@yahoo.com

Communication consultant to senior executives and key business leaders, assisting them to develop and execute plans to meet strategic objectives. Specialist in public relations, corporate marketing, and internal communications with strong copywriting, strategic planning, partnering, project management, and influencing skills.

Experience

Monster Worldwide (parent company of Monster.com), Global Branding; NYC, NY
9/04 to Present
Director, Global Branding
· Responsible for enhancing and protecting the reputation and brand of Monster Worldwide, its subsidiaries, and its top executives.
· Key accountabilities include management of corporate public relations activities, including writing and editing press releases; coordination of communication activities across global enterprise; consulting with key executives on internal and external communications issues, strategy, and message development; writing support for CEO and leadership.
· Achievements include coordination and publication of new monthly Monster Employment Index, helping to establish it as the leading key indicator of online job demand; development of Monster Index Quarterly Report; development of communication plans for rightsizings, office closings, and acquisitions; development and management of corporate website (www.monsterworldwide.com) and intranet; writing, messaging, and project management support for financial communications, including earning releases and conference calls; developed and wrote annual report and online annual report.
5/03 to 8/04
Manager, Internal Communications & Public Relations
· Achievements include: International ARC award for Chairman’s Letter; launch of monthly Worldwide Insider global employee e-Newsletter; launch of “Helping Hands” corporate giving program; work closely with the NYC Host Committee to define and execute Monster’s role as exclusive recruitment portal for volunteers at the Republican National Convention, coordinated the Company’s exposure at the Convention; developed “Monster Mentors” program to put the talents and skills of Company to use in the community.

Prudential, UK & Europe; London, England
11/02 to 4/03
Communications Manager
· Event management for “1000 for 100 Years” Day Plan Transformation Journey kick-off events, supporting marketing, finance, actuarial and sales channels.
· Defined and oversaw implementation of UK business areas (B2B, intermediaries, finance & actuary) communications strategies as part of holistic change management program.
· Embedded “Forward Focus” team brief cascade process, ensuring 5,400 employees received face-to-face briefing from their line management; developed UK-wide communication milestone plan.

Prudential Financial, U.S. Consumer Group; Newark, NJ
9/00 to 4/02
Internal Communications Manager
· Planned, implemented and managed communication programs in support of business objectives and re-organizations, including development of executive presentations, speeches and talking points.
· Supervised three person staff; responsible for content management, writing and editing of award-winning USCG Online intranet site distributed to 12,000 employees; resulted in 15-21% increase in all internal communications metrics.
· Liaison to global public relations and investor relations and other key stakeholders to ensure alignment of messages enterprise-wide.
· Developed “Get Street Smart” campaign as part of pre- and post-IPO business and financial literacy program.
7/99 to 8/00
Field Communications Manager
· Overhauled sales force communication channels; launched Field Alert intranet portal and Retail Weekly newsletter, resulting in double-digit increase in effectiveness of all communication vehicles; achieved $1.1 million per annum cost savings.
· Worked with Human Resources and Diversity to promote multi-cultural awareness, pay-for-performance, stock options, recruitment initiatives.
· Consulted with marketing, product management, compliance, and legal departments to determine most effective strategies to communicate to 8,500 sales employees.
12/98 to 6/99
Associate Manager
· Worked directly with senior executives contributing to the communication aspects of a variety of large-scale business initiatives, including Prudential’s Demutualization, Alternative Dispute Resolution, Employee Referral Program and Consolidated Fulfillment projects.


New York State Senator Thomas Libous; Albany/Binghamton, NY
11/97 to 11/98
Manager of Communications
· Coordinated all aspects of marketing one of New York’s most effective State Senators, including direct mail efforts, media relations and special events coordination.
· Provided communications strategy development and implementation support for local political campaigns.
· Established outreach program to enhance the Senator’s image with the media, community, business markets; coordinated constituency “Congrats” program.
6/96 to 10/97
Public Affairs Coordinator
· Authored From the Senator articles for local weekly newspapers; composed correspondence and handled all areas of constituent problems and inquiries; managed two-person staff.
· Designed and tabulated polling surveys; developed integrated marketing communications for political campaigns.


Education
1994 to 1996
State University at Albany, New York; B.A. in Political Science, International Perspectives Minor
1992 to 1994
State University at Oneonta, New York; Nottingham University, Nottingham, England

Honors, Seminars, Activities, Freelance
· Gold Award at the 2004 International ARC Awards, the largest international competition honoring excellence in annual reports, in the President’s Letter category.
· PR Week Awards – Finalist: "Business-to-Business Campaign of the Year" and "Best Use of Research" for Leveraging Thought Leadership to Extend the Brand entry (Monster Employment Index).
· Bronze SABRE Awards (The Holmes Group): Winner - Monster Employment Index; PRSA-NY – Honorable Mention: Best Use of Research.
· Freelance: Lunde & Burger (a division of Edelman Worldwide); Writing support for grassroots efforts involving the Prescription Drug and Medicare Improvement Act of 2003 and The Quality Cancer Care Preservation Act.
· 2002 IABC Excellence Award (1st Place) Corporate Intranets; 2000 IABC “Ace” Award, Internal Web Sites category.
· Speaker: Benchmarking Your Intranet, ARK Group (Boston, Chicago, New York); Intranet Content Management, IQPC (Chicago).
· Published Articles: Beating the Grapevine; Content Management Focus Magazine, October 2001; Mastering the Sales Force Communications Channel; Content Management Focus Magazine, October 2002.
· Seminars: The Marketing Plan, Marketing Principles & Practices, NYU School of Continued Education; Managing to Leading Others; Communication Measurement; SEC Awareness Training; Internal Communications Planning; Writing for the Web; Create Successful Intranets; Technology for Communicator's; Finance for Marketers.
· Marketing Assistant, Write Away (Notting Hill, UK); Newark’s Morton Street School 7th Grade Mentor; YESCAP Teammates For Life Volunteer.


Technical Skills
CCBN/Thomson Financial, Business Wire, Factiva, Microsoft Office Suite, Access, Excel, Works, Word, Publisher, PowerPoint, Visio, Lotus Notes, Survey Pro, Mailers +4, Adobe Photoshop, Macromedia Contribute.

References
Available Upon Request